Method — Studio Madane

At the core of the Holding lies ecosystem-centric design, not just people-centered thinking, recognizing that true regeneration demands engaging with the entire system. We don’t take matters at face value; every challenge must be traced back to its root cause. Prioritizing social, political, environmental, and economic value requires a lens that looks beyond immediate symptoms.

This means accounting for materiality, scale, and time, spanning tangible and intangible elements, micro to macro perspectives, and past to future dynamics, to create solutions that are contextual, long-term, and transformative.

We import processes, not solutions

Our Philosophy

We don’t impose ready-made solutions. We design processes that generate solutions from within ecosystems, contextual, evolving, and owned by those who drive them. This ensures durable impact across social, political, urban, and economic dimensions.

For us, innovation is a given. Each venture draws on diverse tools and disciplines, from urbanism and politics to business, tech, activism, and design. Here, multidisciplinarity and transversal learning allow ideas to flow across fields, unlocking civic, cultural, and financial value.

Adaptation of Jalebi Donut of Economics

Our Approach

Studio Madane Holding operates as a multi-faceted entity, growing companies that act locally and globally while staying rooted in context. An ecosystem-driven mentality requires a constant awareness of the many dimensions shaping those systems.

Our youth-driven Working Groups serve as the studio’s internal engines, mapping dynamics, connecting sectors, and transforming developed ideas into ventures. Through continuous R&D and incubation, they generate companies defined by contemporary relevance and regenerative value:

Abstraction of Incubation Mode Workflow
colors of crosses symbolize the groups’ youth

Our Workflow

Since 2019, our Beirut node has served as a testing ground for resilient workflows that adapt to the flow of information and resources. We channel this adaptability into two streams:

Incubation Mode: Our youth-driven Working Groups co-create, test, and prototype ventures, turning ideas into companies ready to scale. In this mode, they leverage expertise in ecosystem mapping, strategic positioning, knowledge curation, and action prioritization, while making decisions through sociocratic processes. For externally commissioned projects, they follow a structured loop: sensing, exploring, funneling, materializing, and iterating.

Venture Mode: Mature ventures develop their own identity, clients, and processes, supported by the studio’s governance, strategy, and networks.

This balance keeps Studio Madane’s output resilient in volatile contexts while maintaining focus on the world we aim to create: inclusive regenerative urban environments where socio-economic and cultural systems thrive for the land and its people.